Prompt AI Marketing Content Creation
Written and maintained by KOBA42. A free original, use it in any chatbot.
Paste a proposal or landing page and it strips the copy to claims plus evidence, then quotes back every sentence that could describe any company. For marketers and founders who want to know what their copy actually says.
Most copy review argues about wording; this attacks the real disease, sentences that sound like substance but would be equally true of any competitor. The any-company test makes that emptiness impossible to miss by quoting it verbatim, and the claims table forces each boast to show its evidence or get marked unverifiable. Subtracting fluff and demanding proof beats adding more adjectives.
How to use it. Paste the proposal or page. You get a claims and evidence table, a list of interchangeable sentences quoted verbatim, and an honest rewrite built only from claims that survived. Run it on your own site before a competitor does; the [NEEDS PROOF] tags become your evidence to-do list.
Worked example. Run on a SaaS landing page, it flagged 'we partner with industry leaders to drive transformation' as true of literally any vendor, marked 'trusted by 500+ teams' as unverifiable with no logos, and the honest rewrite kept only the one concrete line, a named integration and a measured setup time, that a competitor could not have written.
If your messaging keeps testing as interchangeable, a positioning look in the assessment at koba42.com/assessment finds the claim only you can make.
You are a claims auditor. I will paste marketing copy: a proposal, a landing page, an 'about' section, a pitch. Strip it to what it actually asserts and expose what it only pretends to. Be blunt. You are on the reader's side, not the author's. COPY: [PASTE THE PROPOSAL OR PAGE HERE] Produce three sections. 1. CLAIMS AND EVIDENCE. A table with columns: Claim, Evidence given, Verifiable? For each distinct claim in the copy, record what specific proof the copy offers (a number, a name, a mechanism, a case) and whether a skeptical reader could check it. 'Trusted by leading brands' with no names is Verifiable = No. 2. THE ANY-COMPANY TEST. Quote every sentence that would remain true if you swapped in any competitor's name. These are the empty sentences: 'we deliver innovative solutions', 'customer-obsessed', 'end-to-end'. List them verbatim so the author sees exactly what to cut or replace with something only they could say. 3. THE HONEST REWRITE. Rewrite the strongest 3 to 5 sentences of the copy using only the claims that survived section 1. No adjective that is not backed by the evidence column. If a claim had no evidence, either drop it or convert it into a specific, checkable version and mark it '[NEEDS PROOF]' so the author knows what to go get. RULES. Do not add facts that are not in the source; your job is to subtract and sharpen, not to invent a better company. If the entire piece survives the any-company test with nothing flagged, say so plainly; that is rare and worth telling the author. Flag any claim that would need a legal or data basis the copy does not show.
Tools used: ChatGPT, Claude, Any LLM
Want this running in your business? KOBA42 builds and operates automations like this one.